We were asked to produce sales material for a fiber optics provider. What we did was give the client something prospective customers wouldn’t immediately throw away.
The poster led online where you could play a classic game in a new way, inspired by the technology we were selling.
Putting our audience into relevant and familiar territory made us easy to engage.
It was also the perfect platform to convey the difference in connection speeds that users experience.
Plus, we could showcase the markets that the company serves the whole time.
There was no missing the difference when you hit fiber optic speeds.
Then you could share the game and challenge your friends while interacting with our brand over and over again.